CoCreate was a spinoff from Hewlett Packard which made 3D product design and manufacturing software. The website and branding project was to move the CoCreate brand forward and create consistency in its marketing and packaging, and to rebuild the website on an ASP.NET platform.
Working with various stakeholders in the company, I created the new website along with other materials such as packaging, online advertising and printed materials. I also produced a 50-page document for the website mapping out components which would need to be modified by localization teams. The website was to be translated into 9 different languages.
At the end of the first release of the website in 2009, the company was sold to PTC and brought into that company’s brand.