Blog Articles

When it comes to your website’s search engine optimization (SEO) or marketing (SEM) strategy, or are you a big fish in a little pond, or are you a little fish in a big one?

How BIG Is Your Pond?

And the Myth of Search Engine Optimization When it comes to your website’s search engine optimization (SEO) or marketing (SEM) strategy, or are you a big fish in a little pond, or are you a little fish in a big one? In my website design and development business, most clients... View Article

Why you have great UX and UI, but your branding still sucks.

Why You Have Great UX/UI, But Your Branding Still Sucks.

You gotta love the buzzwords in the Internet industry today… Over the past few years, I have noticed that what used to be the disciplines of “information architecture” and “usability” and “graphic design” have been morphed into this thing called “User Experience” and/or “User Interface Design.” (That’s “UX/UI” for the... View Article

Why Your SMB Website Will Fail in 2017

3 Reasons Why Your Small Business Website Will Fail

You invested a ton of time and money in a brand-new small business website. It looks great! You have all your products and services neatly organized. You got first-page ranking in Google. But it will fail. Sound like a dire prediction? It is, but I assure you it will come... View Article

aristotle quote

7 Tips for Building a Habit-Forming Business

Using the power of habits to make your business irresistible to your customers. Right off the bat, NO, this post is not about businesses that sell porn, cigarettes, alcohol, cannabis or any other addictive substance. Addictions are BAD. They ruin lives and wreck families. So, if your business is into... View Article

Has Content Marketing Created a Monster

Has Content Marketing Become a Monster?

3 Reasons to Be Afraid. Very Afraid. I have been reading a ton of material lately on marketing online, especially on the topic of “content marketing.” And, after poring through blog-post-after-blog-post and being dazzled (or dazed) by infographics trying to sort out this recent phenomenon, I have come to an... View Article

Psychology Behind Sales Funnels

The Psychology Behind “Sales Funnels” [Infographic]

Recently, I have been doing a lot of research into online marketing techniques and the prevalence of “lead pages” and “sales (or click) funnels.” I have also been reading a great book on the psychology of persuasion, “Influence: The Psychology of Persuasion” by Robert B. Cialdini. It is a fun... View Article

Stop Calling Them Infographics, Already!

I noticed the other day, when I was researching keywords for SEO, the keyword “infographics” is rising in popularity (right along with “UX” and “UI” as the hot buzzwords for job titles, but don’t get me started with that). I also read a lot of blog posts. And, many of... View Article