Categories for User Experience

Why you have great UX and UI, but your branding still sucks.

Why You Have Great UX/UI, But Your Branding Still Sucks.

You gotta love the buzzwords in the Internet industry today… Over the past few years, I have noticed that what used to be the disciplines of “information architecture” and “usability” and “graphic design” have been morphed into this thing called “User Experience” and/or “User Interface Design.” (That’s “UX/UI” for the... View Article

aristotle quote

7 Tips for Building a Habit-Forming Business

Using the power of habits to make your business irresistible to your customers. Right off the bat, NO, this post is not about businesses that sell porn, cigarettes, alcohol, cannabis or any other addictive substance. Addictions are BAD. They ruin lives and wreck families. So, if your business is into... View Article

Give Or Take Keys Showing Compromising

Design and Empathy: A Human-Centered Approach

Empathy is defined as the ability to “feel along with” another person. It is to “walk a mile in another person’s shoes,” and it is a skill that needs cultivating if we are going to design interfaces and applications that become part of our users’ everyday life. To do this... View Article