Categories for Psychology and Design

aristotle quote

7 Tips for Building a Habit-Forming Business

Using the power of habits to make your business irresistible to your customers. Right off the bat, NO, this post is not about businesses that sell porn, cigarettes, alcohol, cannabis or any other addictive substance. Addictions are BAD. They ruin lives and wreck families. So, if your business is into... View Article

Psychology Behind Sales Funnels

The Psychology Behind “Sales Funnels” [Infographic]

Recently, I have been doing a lot of research into online marketing techniques and the prevalence of “lead pages” and “sales (or click) funnels.” I have also been reading a great book on the psychology of persuasion, “Influence: The Psychology of Persuasion” by Robert B. Cialdini. It is a fun... View Article

Give Or Take Keys Showing Compromising

Design and Empathy: A Human-Centered Approach

Empathy is defined as the ability to “feel along with” another person. It is to “walk a mile in another person’s shoes,” and it is a skill that needs cultivating if we are going to design interfaces and applications that become part of our users’ everyday life. To do this... View Article