Categories for Marketing

Why you have great UX and UI, but your branding still sucks.

Why You Have Great UX/UI, But Your Branding Still Sucks.

You gotta love the buzzwords in the Internet industry today… Over the past few years, I have noticed that what used to be the disciplines of “information architecture” and “usability” and “graphic design” have been morphed into this thing called “User Experience” and/or “User Interface Design.” (That’s “UX/UI” for the... View Article

Why Your SMB Website Will Fail in 2017

3 Reasons Why Your Small Business Website Will Fail

You invested a ton of time and money in a brand-new small business website. It looks great! You have all your products and services neatly organized. You got first-page ranking in Google. But it will fail. Sound like a dire prediction? It is, but I assure you it will come... View Article

Has Content Marketing Created a Monster

Has Content Marketing Become a Monster?

3 Reasons to Be Afraid. Very Afraid. I have been reading a ton of material lately on marketing online, especially on the topic of “content marketing.” And, after poring through blog-post-after-blog-post and being dazzled (or dazed) by infographics trying to sort out this recent phenomenon, I have come to an... View Article

Psychology Behind Sales Funnels

The Psychology Behind “Sales Funnels” [Infographic]

Recently, I have been doing a lot of research into online marketing techniques and the prevalence of “lead pages” and “sales (or click) funnels.” I have also been reading a great book on the psychology of persuasion, “Influence: The Psychology of Persuasion” by Robert B. Cialdini. It is a fun... View Article

Give Or Take Keys Showing Compromising

Design and Empathy: A Human-Centered Approach

Empathy is defined as the ability to “feel along with” another person. It is to “walk a mile in another person’s shoes,” and it is a skill that needs cultivating if we are going to design interfaces and applications that become part of our users’ everyday life. To do this... View Article