Categories for Human Experience Design

Why you have great UX and UI, but your branding still sucks.

Why You Have Great UX/UI, But Your Branding Still Sucks.

You gotta love the buzzwords in the Internet industry today… Over the past few years, I have noticed that what used to be the disciplines of “information architecture” and “usability” and “graphic design” have been morphed into this thing called “User Experience” and/or “User Interface Design.” (That’s “UX/UI” for the... View Article

Design Definition Closeup Shows Sketch Plan Artwork Or Graphic

Graphic design is dead! Long live the graphic designer!

Looking out at the design/development landscape over the past 30 years since I have started my own career, I might say that it certainly seems the graphic design profession has finally died. Why might I say that? I remember sitting at a drafting table, doing layout work with artboards, galleys... View Article

Give Or Take Keys Showing Compromising

Design and Empathy: A Human-Centered Approach

Empathy is defined as the ability to “feel along with” another person. It is to “walk a mile in another person’s shoes,” and it is a skill that needs cultivating if we are going to design interfaces and applications that become part of our users’ everyday life. To do this... View Article